Instagram makes more money from ads than YouTube does, and it has for years

Image: Kristen Radtke / The Verge In a motion Meta filed on Friday to try and get the FTC's monopoly claims dismissed, it includes details of how much advertising revenue Instagram brought in over the last few years. At $32.4 billion for 2021 alone, that's even more than YouTube, which pulled in $28.8 billion in the same year. Business Insider previously pointed out the lead it has over Google's video unit, and mentions that YouTube gives up 55 percent of each advertising dollar it makes to cont...