Ubiquitous Ozempic Jingle Was Almost By New Kids On The Block Instead Of Pilot

When Ozempic, the diabetes drug turned questionable weight loss phenomenon, first hit the market in 2018, its ubiquitous advertisements featured a jingle based on Pilot’s 1974 hit “Magic,” with the lyrics changed to “Oh, oh, oh, Ozempic.” In a recent New York Times feature about the jingle, former Novo Nordisk executive Jeremy Shepler, who helped launch the drug in the US, revealed that New Kids On The Block’s “You Got It (The Right Stuff)” (which also features an “oh oh” hoo...