Helmut Lang Reveals "People of Helmut Lang" SS24 Campaign

Since its founding in 1986, Helmut Lang has always represented the heart of the people with its minimalist core - fit for any identity. Being a New York-based brand, its people-oriented identity has included an even deeper sense of versatile ease given the many walks of life in the big city. Since Peter Do's appointment to the creative director role, the designer has been reintroducing and reinvigorating these core elements of the Helmut Lang label. So to continue its efforts for the Spring/Summ...