adidas Raises 2024 Profit Projections After Successful Yeezy Drops

Just last month, adidas documented its first annual loss in more than 30 years but fortunately, circumstances now seem to be looking up with revenues up 8% from that same time last year.The company has issued a surprise announcement after "better-than-expected performance" during its first quarter. Previously, adidas had estimated around $532 million USD (€500 million EUR) for its 2024 operating profit, a number now hiked to $745 million USD (€700 million EUR).The increased expectations were...