Hypebeast -
18 Apr 2024 23:35
Leading vodka brand Smirnoff has a storied relationship with music. Believing in the medium's unique ability to bring people together, Smirnoff has championed emerging artists and helped cultivate their fanbase since the brand's inception. Today, the label continues to unite people through the power of sound as they tap emerging Canadian musicians Leila Dey and Isaac Zale to create an electric, party-ready soundtrack for its "WE DO WE" campaign. The campaign aims to fuel social connection and en...
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