adidas Beats Expectations With 8% Sales Increase in Q1 2024

adidas on Tuesday shared its financial report for Q1 2024, revealing that it surpassed expectations with an 8% increase in sales to reach €5.46 billion EUR in the three months ending March 31.As the company continues to repair the damages caused by losing its popular YEEZY line and severing ties with Ye at the tail-end of 2022, adidas' first-quarter growth was largely driven by higher demand for its Samba, Gazelle, Spezial and Campus franchises. "The growth is of course driven by our Lifestyle...