Levi's Pride 2024 Collection Is Inspired by LGBTQIA+ Rodeo Culture

Levi's is starting its Pride Month celebrations early, with an all-new collection and campaign inspired by "LGBTQIA+ rodeo culture" -- particularly the queer "Rainbow Rodeos" that started in Nevada over 50 years ago.Galvanized by its Western blueprint, the denim brand's Pride 2024 campaign stars country musician Orville Peck, model and makeup artist Mattise Andrews, musician and Ruxwood founder Bronze Avery, RuPaul's Drag Race season 7 winner Violet Chachki, beauty photographer Paris Helena Elyt...