Panasonic S9 hands-on: A powerful creator camera with a patented LUT simulation button

Panasonic's mirrorless cameras have always been popular with pro video shooters, but to date the company hasn't directly tackled a key segment: influencers. Today, it's finally jumping in with the S9, a small and stylish full-frame camera with similar capabilities to Sony's ZV-E1. The S9's key feature is a dedicated LUT button and app that let you quickly select custom and preset video looks, much like you can with Fujifilm's simulations. With the same 24-megapixel sensor as Panasonic's S5 II, t...