Hypebeast -
23 May 2024 20:05
With warmer weather on the way and days spent outside, Hélas is preparing for the ensuing activities with its new Summer 2024 collection. But instead of merely looking at classic summer sentiments, the Paris-based brand is leaning into the digital revolution of the 1980s.Whether it be Windows Paint graphic designs, Powerpoint Presentations or even the friendly little paperclip with googly eyes, the brand is channeling the period's playful aesthetics - an apt attitude for summertime no less. The...
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