Hypebeast -
8 Jun 2024 09:17
Leica has expanded its mobile photography portfolio by acquiring Norwegian startup Fjorden Electra AS. This strategic move is marked with the release of "Leica LUX," an iPhone app designed for professional mobile photography, now available on the App Store.The acquisition strengthens Leica's Mobile Business segment, complementing its partnerships with Xiaomi and the development of its own Leitz Phone. "Leica LUX" allows iPhone users to experience Leica's iconic photographic aesthetics, making it...
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