"The more feminine we go, in some ways, the more hyper-masculine we go," Jordan Bowen and Luca Marchetto told Hypebeat backstage after wrapping up their Spring/Summer 2025 runway at Milan Fashion Week. The London-based duo returned to the Milanese capital once again, evaluating the juxtaposition of romance and rebellion experienced in the British class system. JordanLuca has had quite the year. From its viral pee-stained denim to its freshly upgraded triple-banned underwear, the brand is only go...
"The more feminine we go, in some ways, the more hyper-masculine we go," Jordan Bowen and Luca Marchetto told Hypebeat backstage after wrapping up their Spring/Summer 2025 runway at Milan Fashion Week. The London-based duo returned to the Milanese capital once again, evaluating the juxtaposition of romance and rebellion experienced in the British class system. JordanLuca has had quite the year. From its viral pee-stained denim to its freshly upgraded triple-banned underwear, the brand is only go...
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