adidas Expected to Report Highest Profit Margin in Three Years During Q2 2024

While Nike is projecting a 10% sales decline in fiscal Q1 2025 (and has subsequently seen its shares fall by as much as 20%), adidas' financial forecast is beginning to look quite promising. According to Business of Fashion, analysts expect the German sportswear giant to report a profit margin of 51.4% in Q2 2024, which would become the brand's highest growth rate in the last three years.While Nike's shares fell, adidas' shares remained mostly unaffected, meaning that investors are viewing Nike'...