'Fly Me to the Moon' Points to the Past and Future of Moonshot Marketing

In a new movie titled "Fly Me to the Moon," a marketing consultant played by Scarlett Johansson uses Tang breakfast drink, Crest toothpaste and Omega watches to give a publicity boost to NASA's Apollo moon program. The marketing consultant may be totally fictional. And don't get me started on the fake moon landing that's part of the screwball comedy's …