Streaming accounted for more than 40 percent of TV viewing in June

Streaming has hit a new high on the American viewing charts. According to the latest Nielsen data , streaming services were responsible for 40.3 percent of daily TV viewing in June 2024. It's a banner result for streaming video, which first overtook cable in Nielsen ratings back in 2022. The June result marks not only the biggest share recorded for streaming since Nielsen added it as a tracked category on The Gauge report, but it is also the largest share Nielsen has ever recorded for a single v...