Are Fashion Brands Capitalizing on Your Brainrot?

Rizz. Gyatt. Hawk Tuah. If you're rolling your eyes at what any of that jargon means, you're safe. If you understood every word, you, dear reader, might have brainrot.Brainrot, as defined by The New York Times, is "low-value internet content and the effects caused by spending too much time consuming it." It's the language of the doom scrollers, the chronically online, the terminally logged-on. Said effects can include talking like a walking TikTok For You Page and an ever-shrinking attention spa...