Hypebeast -
23 Jul 2024 23:02
It's hard not to see golf's newfound popularity among millennials and Gen Z through the lens of nostalgia, especially given that for many people the sport's charm lies in its detox from technology, a return to the days when Tiger Woods was just arriving on the scene. And few indie labels in the space are as well positioned to capture that essence as Whim Golf, a brand that's as much a design studio and an art practice as it is a clothing brand.For its latest project, Whim has teamed up with spor...
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