Gr10K Launches Thriller-Inspired "Incognito" Campaign

GR10K's Fall/Winter 2024 collection, "Incognito," takes a bold step into the world of minimalist thrillers, blending fashion with cinematic intrigue. Drawing inspiration from classic films like Georges Franju's "Les Yeux Sans Visage" and Mark Romanek's "One Hour Photo," the campaign presents a dark suburban narrative that challenges conventional fashion photography.The collection embraces a "discipline of disappearance," focusing on simplicity and anonymity in response to societal tensions and m...