Are Microtrends Officially Over?

The fashion industry has experienced plenty of ups and downs this year. From creative director shifts to luxury slowdowns, brands are finding new ways to get creative. Short-lived microtrends have become essential at high street retailers, while giants including Miu Miu and Prada have capitalized on the movements with elevated poise. As consumers gear towards elevation within long-lasting garments, microtrends have slowly taken a backseat or developed into fully-fledged fashion movements. Retail...