YMC FW24 Takes an Elevated Lens to Western Prep

After looking to California's pre-hippie movement for last year's cold-weather range, London-based fashion brand YMC has shifted its counter-cultural focus to classic prep, subversive formals, and Western design tropes for Fall/Winter 2024.Among this season's standouts, the Brainticket Jacket prioritizes warmth with a thick construction, big buttons and a shearling collar, while the Buck Jacket goes full leather, mixing classic biker-style tropes with Western fringe details across its facade. Th...