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SINCE THE BEGINNING // This Nike Air Zoom Generation Collab Celebrates SLAM's 30th Anniversary words, photography & design // Nick DePaula By the time the already-dubbed "King James" appeared on the cover of SLAM #78 at the midway point of his rookie season, the most hyped prospect in league history was already meeting, and even exceeding the hype. "It's only the beginning," read the cover text.  He was lacing […] The post SINCE THE BEGINNING // This Nike Air Zoom Generation Collab Celebrates SLAM's 30th Anniversary appeared first on SLAM.
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