Diesel SS25: Denim Dominance and Circularity Centerpoints

Though Diesel has always been intrinsically associated with denim, the hardy material indeed dominated the house's SS25 show at Milan Fashion Week. An observer wouldn't even need to look at the clothes to see the proof of concept: the show's set was built from over 15 tons of denim scraps. And this denim deluge wasn't just for show either: the entire set will be repurposed, as denim waste can be used to create materials like denim roll, which has applications in the automotive and insulation ind...