AVAVAV SS25 Runs a Tongue-in-Cheek Track Race

Beate Karlsson's AVAVAV is fueled by a vexed sense of humor. In seasons past, the punch-lined fashion label's runways have included models dramatically collapsing mid-walk, clothing completely falling apart, and the front-row hurling rubbish at its designs in real-time. The internet is notoriously divided on the brand's gimmicks: some people adore Karlsson's swings for viral gold in the age of TikTok, while others question whether the tongue-in-cheek imprint's ploys for attention are overshadowi...