"It's about engaging with young people" Olympics sports director speaks on the sporting giant's risky, high-profile leap into video games

Earlier this year, the Olympics committee voted overwhelmingly to authorise the Olympic Esports Games in Saudi Arabia, to run for a whopping 12 years. It marked a massive milestone for the Olympics, which has recently tried to appeal more to younger generations. Esports is its Trojan horse for such a venture. Video games are a big part of younger people's lives, and if the Olympics can stake a claim in the competitive world of gaming, then perhaps it can get younger people to value sport's longe...