As a multidisciplinary creative, I was brought on by Craghoppers UK a couple of years ago to help execute a brand refresh. The brand's look and feel had lost its consistency, so my role was to realign its identity. This involved establishing new typefaces, color palettes, and a comprehensive toolkit that would guide future creative decisions.
As a multidisciplinary creative, I was brought on by Craghoppers UK a couple of years ago to help execute a brand refresh. The brand's look and feel had lost its consistency, so my role was to realign its identity. This involved establishing new typefaces, color palettes, and a comprehensive toolkit that would guide future creative decisions.
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