Hypebeast -
22 Oct 2024 22:39
MSCHF has announced its latest collaboration, this time tapping musician Fred again.. for an unsuspecting t-shirt that has a hidden design. The new "Cloud Tee" transforms from a plain white t-shirt to become fully covered in an image of partly cloudy skies once exposed to UV light. The design seems to nod Fred again..'s latest project ten days, which features a photo of a blue sky with scattered clouds as the album art.MSCHF's tongue-in-cheek approach to product design and attention grabbing cul...
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