Hypebeast -
3 Nov 2024 07:05
Goldfish has given its beloved cheddar crackers a cheeky new name, "Chilean Sea Bass," in a playful twist aimed at its adult fans. While these limited-edition crackers look and taste just like classic Goldfish, their upscale rebranding aims to appeal to the growing number of adult snackers. With over half of Goldfish buyers being adults, the temporary rebrand nods to nostalgia and a modern craving for fun, grown-up snacking.Danielle Brown, Vice President of Goldfish, explains, "We know the love ...
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