Toyota Unveils Open-Air Land Cruiser ROX Concept

Toyota is set to unveil the Land Cruiser ROX concept at this year's SEMA Show in Las Vegas, offering an open-air, adventure-ready reimagining of its iconic SUV. The Land Cruiser ROX, which stands for "Recreation Open eXperience," was developed by Toyota's Calty Design Research in Michigan, building on the classic open-top Land Cruisers of the past.This concept merges Toyota's rich off-road legacy with a modernized design, crafted on the base of the all-new 2024 Land Cruiser 250. The team modifie...