Apple's in-house chip design is the 'secret weapon' behind industry-beating performance

Apple executives believe that by designing their own Apple Silicon chips and AI, the company now has a significant advantage over traditional chipmakers that have to cater to a wide range of markets and customers. Apple is outpacing the rate of overall industry progress with its M-series chips. Image credit: Apple Apple's Vice President of Mac Product Marketing Tom Boger and Vice President of Platform Architecture Tim Millet talked about the new M4 line of chips used in recent Apple product upda...