Hypebeast -
21 Nov 2024 17:37
At its core, Diesel is denim. Renzo Rosso, who founded the Italian alternative jeans brand in 1978, first started the business by stitching together denim trousers on his mother's sewing machine and selling them to his friends; ever since then, the label's design manifesto has circled around the idea of subverting, transforming, deconstructing and reimagining the quintessential textile. Honoring that legacy today, Diesel's creative director Glenn Martens (who's known for putting an edgy, innovat...
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