Hypebeast Debuts Its Eponymous Label With Vibrant "Seoul Campaign"

Hypebeast has launched its very own eponymous apparel label of classic wardrobe staples imbued with streetwear flair. The collection debuts with the "Seoul Campaign," which captures its vibrant energy as well as diverse personas that not only shape the city's unique culture but also showcase the collection's versatile appeal.Comprising garment-dyed hooded zip-ups, T-shirts, sweatpants and a cap, the lineup features a slightly distressed finish that exudes a nonchalant vibe. Rendered in a minimal...