Framed Ewe Gets a Playful Makeover for Its 10-Year Milestone

Celebrating its 10th anniversary, high-end eyewear retailer Framed Ewe has partnered with acclaimed designer Adi Goodrich to reimagine its brand identity and retail spaces. The collaboration began in 2023 when owner Christy Kimball first enlisted Goodrich to redesign the Los Angeles store, sparking a transformative design journey that would ultimately reshape the brand's physical presence.The Phoenix flagship store stands as a testament to Goodrich's creative vision, featuring a striking black-a...