PUMA and Manchester City Invite Fans to Co-Design New Uniform Using Artificial Intelligence

Days after releasing its AI-aided Inverse sneaker design, PUMA is further expanding upon its artificial intelligence experimentation in a new partnership with English football team Manchester City. In its latest initiative, the brand is inviting fans to submit designs for Manchester City's Third Kit for the 2026/27 season with the help of new generative AI tools.At the heart of the process is an AI-driven platform called DEEPOBJECTS, whose innovative approach unlocks the potential of community c...