It's a Family Affair in JD's 2024 Christmas Campaign

Right on time for the holidays, JD unveils its annual Christmas ad featuring a collective of iconic brand ambassadors such as rapper Central Cee, broadcaster Maya Jama, and more. This year's campaign sees the retailer strip back from the sparkle and spectacle of the season, turning its focus to the precious moments of coming together. In the supporting film, titled "Family Portrait," the starring British talent unite with their loved ones - whether friends or family - to share an intimate look i...