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An Unofficial Guide to the Air Jordan 1's 40th Anniversary The Air Jordan 1 is often credited with shaping the sneaker industry as we know it today. Introduced by Michael Jordan and Nike in 1985, its release laid the foundation for Jordan Brand, now a multi-billion dollar empire that has achieved a status as legendary as Jordan himself. Over the decades, it has transcended its origins as a performance shoe to become a cultural icon, a silhouette recognizable worldwide and associated with timeless style and athletic achievement. And, in 2025, it's set to...
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