Hypebeast -
7 Jan 2025 23:24

Jeff Hammoud -- chief design officer at Rivian and a longtime stalwart of automotive design who, before joining the company, crafted the visual identity of brands like Jeep -- is more well-versed in creating visually stunning cars than practically anyone on the planet, but he wants to talk about sneakers. "I have a lot of friends that started in sneaker design before switching fields to automotive, and we have a lot of footwear in our design studio that we use as inspiration for colors," he says...
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