BEAMS PLUS Pushes Eclectic Prep For SS25 Campaign

In its SS25 campaign, BEAMS PLUS puts an eclectic filter on classic prep fashion, offering a playful yet refined wardrobe destined for Summertime getaways.This season the Japanese label continues to offer its tried and true styles: denim-toned chambray shirting, patchwork outerwear, casual suiting, and pleated trousers. Much like the intergenerational and coed casting of the campaign, the collection proposes a balanced mixture of vintage with contemporary silhouettes and bold patterns with utili...