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In its SS25 campaign, BEAMS PLUS puts an eclectic filter on classic prep fashion, offering a playful yet refined wardrobe destined for Summertime getaways.This season the Japanese label continues to offer its tried and true styles: denim-toned chambray shirting, patchwork outerwear, casual suiting, and pleated trousers. Much like the intergenerational and coed casting of the campaign, the collection proposes a balanced mixture of vintage with contemporary silhouettes and bold patterns with utilitarian workwear details.The era-agnostic approach to the collection draws from a wide palette of influences expressed in the diverse textiles....
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