LỰU ĐẠN's Year of the Snake Capsule Honors the Asian Diaspora

While many brands, East and West, have dropped Year of the Snake capsules ahead of the Lunar New Year, LỰU ĐẠN wants to approach its celebratory capsule differently.In response to the widespread appropriation of the cultural holiday (celebrated not only in China but across the Asian diaspora), founder Hung La reclaim the festivity by leaning into the authentic mythology of the zodiac animal. Fittingly, the Yanwei, a mythological Chinese snake, already has a presence in LỰU ĐẠN's lexi...