Gucci Taps George Mackay and Yara Shahidi for SS25 Campaign

Gucci has unveiled its SS25 campaign, enlisting actors George Mackay and Yara Shahidi as models and Canadian filmmaker Xavier Dolan behind the camera.A dimly lit space decorated with antique furniture sets the backdrop for Dolan's slice-of-life style campaign showcasing a curation of pieces from creative director Sabato De Sarno's SS25 collection. Continuing to refine the house's codes post-Michele, De Sarno's Gucci is pared-back compared to the loud prints that became synonymous with the brand ...