Are Content Credentials Even Worth It?

If you look around the web, there's a lot of doom and gloom. It makes you wonder whether or not something like content credentials could work when there is so much misinformation and fakery online. By far, the most authentic versions of imagery come from within dedicated cameras themselves as even phones tend to use AI and tons of processes to make the images you see what they are. So we spoke to Andy Parsons, Senior Director, Content Authenticity Initiative at Adobe, about why they're so import...