Rolex Will Be Shutting Down the Carl F. Bucherer Brand

Rolex has decided to close Carl F. Bucherer, following the 2023 acquisition of Bucherer AG by Rolex. The news broke via the Swiss newspaper Bilanz and marks a sudden end for the longstanding brand, despite its considerable 137-year history.Founded in 1888, Carl F. Bucherer was one of the oldest luxury Swiss watchmakers known for creating its movements and was continuously owned by the founding family until its sale to Rolex in 2023, where it was acquired as part of a package deal when Rolex boug...