Hypebeast -
12 Feb 2025 06:23
This past weekend, XO and Spotify teamed up with The Weeknd to debut the Hurry Up Tomorrow Pop-Up Experience at New York City's iconic Rockefeller Center. Designed as a multi-sensory art installation, the event provided fans with a rare opportunity to step inside the creative universe of The Weeknd, marking the final act of his celebrated trilogy.Coinciding with the installation, an exclusive Hurry Up Tomorrow merchandise collection debuted, featuring a selection of limited-edition pieces. The c...
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