Report Shows LIV Golf Is Losing Money at an Alarming Rate

Getting a new tour off the ground was never going to be easy, and most assumed investment would have to outweigh the returns for LIV Golf in the initial stages. But a new report from Money In Sport, a newsletter distributed through Substack which analyzes financial records, shows that the upstart league lost close to $400 million USD at its LIV Golf International tournaments in 2023. What's more, the total investment from the Saudi PIF in LIV now reaches roughly $4 billion USD worldwide and coul...