Paul Pfeiffer Unpacks Society's Obsession with Celebrity and Spectacle in Guggenheim Bilbao Survey

For American artist Paul Pfeiffer, an image is a door into the collective consciousness. Working across sculpture, video, photography and installation, Pfeiffer constructs his own visual vernacular of spectacle, returning to the question, "Is the image making us, or do we make images?" or put simply: "Who's using who?"The Guggenheim Bilbao Museum is currently hosting Pfeiffer's largest survey exhibition in Europe, spotlighting over thirty works created over the last twenty-five years. After debu...