Purple Mountain Observatory SS25 Is a Fresh Take On Outerwear

Purple Mountain Observatory continues to push itself to new limits. Back for the third year since its rebrand from Carrier Goods, the London-based label aims to evolve the dynamic relationship between urban landscapes and the natural world. The Spring/Summer 2025 collection continues to expand the boundaries of technical wear without shying away from brighter color palettes. Instead of blending into the mountainside, lilac, bright green, and cobalt blue complement the landscape filled with wildf...