At PUMA, A$AP Rocky's goal has always been to disrupt the status quo. When he announced his appointment as the creative director of the German sportswear giant's Formula 1 partnership at the tail end of 2023, he told Hypebeast that he wanted to "press the reset button." Since then, he's led the charge on several racewear, fanwear, and streetwear-colliding collections, each the ideal cocktail of his "eclectic style" (Flacko's words) and PUMA's storied archive. The results are well-received -- he ...
At PUMA, A$AP Rocky's goal has always been to disrupt the status quo. When he announced his appointment as the creative director of the German sportswear giant's Formula 1 partnership at the tail end of 2023, he told Hypebeast that he wanted to "press the reset button." Since then, he's led the charge on several racewear, fanwear, and streetwear-colliding collections, each the ideal cocktail of his "eclectic style" (Flacko's words) and PUMA's storied archive. The results are well-received -- he ...
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