American Football Wants You to Rethink the Global Sport's Stateside Impact

Presenting its debut collection, American Football is a new Los Angeles label that aims to redefine the meaning the the world's number one sport to Americans. With a capsule of three graphic t-shirts and three hoodies, the brand shows the first iteration of its visual identity, characterized by a subversive statement and a strong emblem.On one design, the simple statement "This is a football" is featured in an amorphous typographic style layered over a neon green sketch of a ball. Elsewhere, ano...