DRIFT Returns to Milan Design Week With Audi-Backed Installation

After a 10-year absence, Amsterdam-based studio DRIFT is back at Milan Design Week with a new installation created in partnership with Audi. Titled Drift Us, the work is part of Audi's House of Progress program and is installed in the courtyard of the Portrait Milano Hotel.The interactive piece responds to visitors' movements, simulating the effect of wind across a field. As people walk through, robotic elements shift in sync, turning each step into a visible force. The goal is to highlight how ...