Hypebeast -
4 Apr 2025 22:33

Give us your elevator pitch.PrettyBallads is a fashion label, an art collective, and a record label all rolled into one and born out of the need for more honest, emotional, and forward-thinking expression. It's a project grounded in circularity, surrealism, and sound. What started as a DIY experiment in a bedroom in Puerto Rico has evolved into a cross-disciplinary platform -- creating clothing, throwing raves, designing visuals, and amplifying stories that push against the traditional fashion c...
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