PUMA Announces Former adidas Executive, Arthur Hoeld, as New CEO

German Sportswear giant PUMA has announced Arthur Hoeld, a 26-year adidas veteran, as its new, incoming CEO. The brand is parting ways with its current chief executive, Arne Freundt, "due to differing views on strategy execution and will leave the company after 14 years in various leading positions", it says, adding that the decision was arrived at "mutually" and confirming that Arne will step down on April 11, 2025.Hoeld is set to make the short trip over from adidas' global campus at Adi-Dassl...