CUPRA Design House Is Blending Innovative Tech With Craftsmanship

The automotive brand CUPRA steps into design with the introduction of its newest division: CUPRA Design House.With four prototypes unveiled through a series of immersive activations during Milan Design Week, the brand's new direction is rooted in craftsmanship, technology, and innovation that looks to showcase its versatility beyond being purely automotive as well as exhibiting how its acumen in the space encompasses a variety of fields.The CUPRA Design House is built around three core pillars: ...